COMMUNICATE ON SOCIAL MEDIA


Training in
digital communication

You want to spread your research results to a wider audience. To do this, you can turn to social networks such as Twitter and Instagram. This training course is carried out in two steps. Before the session, we will show you how to create accounts on the social media you want to communicate on. Then, on the day of your course, you will discover the fundamentals of using social media, learn how to use them effectively and familiarise yourself with software that will help you have a bigger impact.

Objectives

Use social media
Make your style more dynamic
Familiarise yourself with associated software

Programme

Use social media
Define communication objectives
Learn how to optimise your social media use

Make your style more dynamic
Simplify and shorten your sentences
Remove dead weight and jargon
Introduce examples and images

Familiarise yourself with associated software
Learn to use a graphic tool
Use software to plan your publications

Duration

1 day

Languages available

French
English

People concerned

Scientists (experts, researchers, engineers or technicians) or communicators

Number of participants

Up to 8 people

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