POPULARISE AT THE RIGHT LEVEL

Training in
popularising science

You are an expert in your field and you wish to convey your knowledge to a lay audience. How can complex notions be made simple? During this training session, you will apply the tools of science popularisation to your subject. And you will discover countless new ideas to use on a daily basis.

Objectives

Master the rules of science popularisation
Structure your talk
Raise and maintain the audience’s interest
Build a targeted message
Use attractive presentation materials

Programme

Master the rules of popularisation
Minimise the use of scientific jargon
Place your work in context
Use data that speaks for itself
Use concrete examples
Define the main terms

Structure your speech
Understand your audience’s expectations
Refine your subject
Build a dynamic plan

Raise and maintain the audience’s interest
Take advantage of your creativity
Create a connection between your subject and the audience
Use analogies, metaphors, formulas, humour, anecdotes
Refine your introduction and conclusion

Build a targeted message
Talk to an audience of students
Talk to decision makers: marketing managers, commercial directors, financial backers…
Communicate with the end client: users

Use attractive presentation materials
Use drawings, charts, pictures, videos
Bring samples
Clarify your PowerPoint slides