POPULARISE AT THE RIGHT LEVEL
Training in
popularising science
You are an expert in your field and you wish to convey your knowledge to a lay audience. How can complex notions be made simple? During this training session, you will apply the tools of science popularisation to your subject. And you will discover countless new ideas to use on a daily basis.
Objectives
Master the rules of science popularisation
Structure your talk
Raise and maintain the audience’s interest
Build a targeted message
Use attractive presentation materials
Programme
Master the rules of popularisation
Minimise the use of scientific jargon
Place your work in context
Use data that speaks for itself
Use concrete examples
Define the main terms
Structure your speech
Understand your audience’s expectations
Refine your subject
Build a dynamic plan
Raise and maintain the audience’s interest
Take advantage of your creativity
Create a connection between your subject and the audience
Use analogies, metaphors, formulas, humour, anecdotes
Refine your introduction and conclusion
Build a targeted message
Talk to an audience of students
Talk to decision makers: marketing managers, commercial directors, financial backers…
Communicate with the end client: users
Use attractive presentation materials
Use drawings, charts, pictures, videos
Bring samples
Clarify your PowerPoint slides
Duration
2 days
Languages available
French
English
People concerned
Technical or scientific experts, engineers, teachers, researchers
Number of participants
Up to 6 people
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