COMMUNICATE WITH JOURNALISTS


Media
training

What is a journalist aiming for when they are interviewing me? Can I refuse to answer? Should I tell the truth? How can I be credible? Journalists split the people they interview into 2 categories: bad ‘clients’ and good ‘clients’. If you are part of the second category, it’s because you give interviews that get right to the point, making life easier for the journalist to develop their subject. If you manage to achieve this then  you will be considered a good expert to interview in your field.

Objectives

Understand journalists better
Maintain professional relationships
Master the rules of interviews
Overcome stage fright

Programme

Understand journalists better
Information sources
The various media
How editorial staff work
Journalists’ expectations

Maintain professional relationships
Press conferences
Right to reply
Press releases
‘Off the record’ communication

Master the rules of interviews
Key take-home message
Hierarchy of information
Getting prepared for an interview
Clarity
Benefits and drawbacks of a live interview
Phone, radio, TV and newspaper interviews
Interviews in a crisis situation

Overcome stage fright
Learn how to relax
Develop your concentration

Duration

1 day

Languages available

French
English

People concerned

Any person that may be interviewed by a journalist

Number of participants

Up to 6 people

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