COMMUNICATE WITH JOURNALISTS


A training course to master
your communication with the press

A journalist is interviewing me, what is their goal? Can I refuse to answer? Should I tell the truth? How can I be credible? Journalists split the people they are led interview in 2 categories: “bad clients” and “good clients”. If you manage to be part of the second category, you will give interviews that get right to the point, without requiring a large amount of “translation work” from the journalist to develop their subject. You will then be considered the expert to interview in your field.

Objectives

Understand journalists better
Foster professional relationships
Master interviewing rules

Methods

Theoretical explanations
Filmed interview with feedback and debrief
Speech exercises (intonation, rhythm, diction…)

Programme

Understand journalists better
Information sources
The various media
How editorial staff work
Journalists’ expectations

Foster professional relationships
Press conference
Right to reply
Press release
‘Off the record’ communication

Master interviewing rules
Key message
Hierarchy of information
Getting prepared for an interview
Speech clarity
Benefits and drawbacks of a live interview
Phone, radio, TV and newspaper interviews
Interview in a crisis situation
Relax to overcome stage fright

Duration

1 day

Languages available

French
English

People concerned

Any person that may be interviewed by a journalist

Number of participants

Up to 6 people

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