COMMUNICATION : FIND YOUR MESSAGE
Science
communication lecture
All effective communication, written or spoken, should start by an understanding of the message. This is what your public will retain when they have forgotten everything else. To refine your message, you must integrate both your communication objectives and the expectations of your audience. Indeed, there is not just one message, but rather several messages that you must construct depending on the different people in front of you. The objective of this lecture is to familiarise yourself with a tool that will help you to define impactful messages. And then, to be able to put it into practise when communicating.
Objectives
Determine the communication objective
How to construct a message
Programme
Determine the communication objective
What is the role of the message?
How to overcome communication filters
How to construct a message
Developing a message
How to approach a public with varied expectations
Duration
1 hr
People concerned
R&D teams: scientists, engineers, technicians…
Number of participants
Up to 200 people
Languages available
French
English
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