making a logo
A good logo design can get you recognised with a single glance. For that reason, a graphic representation of your brand, company or product is essential in communication. In a previous article, we discussed the characteristics of a good logo. Today, we reveal the steps in creating a unique logo that suits your brand.
© Agent Majeur
Developing a logo design for the first time or changing an existing one is never easy. You need to ask lots of questions about who you are, what your image is and the values you wish to show off. Step one for success is to be well supported.
1. Find a designer
The choice of graphic designer is an important one. Whilst each professional has their own style, they need to be able to adapt it to your requirements. We advise you to ask the agency working with you to show examples of previous work, so that you can verify they have a style suits you. Budget is also important because logos can be found at all different prices. Creating an attractive logo takes time and requires thought. Watch out for offers that are too cheap as they are often not very creative and tend to be impersonal.
2. Sign a contract
After clearly identifying your needs, you need to get going on the project. The contract and price need to be defined: how many propositions graphic designer will make, how many back-and-forths you can have with the client, the price if the agreed modifications are exceeded, and the file format for final delivery.
For this last point, you must imagine all the different materials and situations where you will need to use your logo:
– logo without or without slogan, in English (and/or other languages)
– in colour, black and white, on a transparent background
– commercial documents, PowerPoint, website.
3. Create a design specification
To allow the graphic designer to create a visual identity that suits you, you must indicate who you are and the image you want to project. With the help of a communication agency, you will come up with a design specification outlining your expectations as clearly as possible. What products or services do you propose? What makes you stand out? What are your tastes? The responses to these questions will help to steer the creative process so that you will receive propositions aligned with your company in a unique way.
4. Propose the first logo design ideas
The first attempts at a logo need to be sufficiently different so that you may attach yourselves to, at least, one of them. It is particularly interesting to see how ideas begin. The information that you provide about your wishes, expectations and values can serve as a starting point for the imagination of your graphic designer. Here, for example, are the first two ideas provided by our graphic designer for the Salome_Meca logo; a digital simulation software for mechanical engineers.
© Agent Majeur
5. Manage the back-and-forths until the end
Most of the original propositions are not reworked. Of all the options, only one or two are developed, according to what was previously defined in your contract. In our case, the second proposition was chosen. Here are the follow-up propositions discussed with the client up until the final version was accepted.
© Agent Majeur
6. Deliver the end product
Once you are satisfied with the result, the agency will deliver the files in the different pre-defined formats. And voilà! You can start using your new logo.
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> Graphic design