Proteins are a vital component of biomedical research. Studying these essential building blocks helps biologists to better understand living systems at all levels. Synthelis is a biotech specialising in a protein production technology known as “cell free”. Basically, the technique simulates the interior of a cell in a test tube with which they can synthesise any type of protein their customers require from a DNA sequence. Cell-free isn’t a new technology, it has been around for decades, but recent advances have pushed it to the next level.
Dating back to 2003, Synthelis was originally a spin-off from a lab at Joseph Fourier University in the French Rhône-Alpes region. Since then the company has established itself as a leading provider of membrane proteins winning several innovation awards along the way.
The Synthelis team called upon Agent Majeur to help them produce a range of impactful, communication materials for both on- and offline. First, to expand their online presence and search engine positioning, we wrote articles for their blog. Second, we designed a flyer to succinctly outline their mission and services for conferences. Third, we produced a science animation to highlight the benefits of their cell-free system and break down commonly held myths surrounding the procedure.
Synthelis’ target audience is their client-base, most of whom are biologists; an important factor influencing the technical level of the content. We began by interviewing the team to gain a clear picture of their product and services. Then, we contributed to defining a clear message for each of the elements to produce. Once the initial steps were down, one of our consultants got to work pulling the pieces together, writing the articles and interacting with our design team to produce the brochure and science animation. This bundle of materials meant that Synthelis could kill not two, but three birds with one stone in a coherent communication package.