Communication package
for an EU project

The European Union are helping drive the energy transition by providing funding schemes for research and innovation. With the goal of accomplishing a climate neutral Europe by 2050, a variety of projects to develop ambitious renewable energy technologies were selected. For grants of this type, there is a requirement to invest in communication and dissemination of the objectives and results obtained.

SIMBIOSE, a research programme by Naval Energies and Ifremer, aims to develop marine sustainable energy, in particular a technology known as OTEC (Ocean Thermal Energy Conversion). In tropical regions, this technology uses thermal exchangers to generate electricity based on the difference in temperature between seawater which is cold in the deep and warm at the surface.

Previous work has determined effective methods for optimising the capacity of the OTEC technology by reducing the build-up of biological matter, known as biofouling, in the machinery. The SIMBIOSE project aims to continue improving the effectiveness of this technology, whilst preserving the marine ecosystem.

The SIMBIOSE communication package developed by Agent Majeur contained a logo, a website and a brochure. We also accompanied in creating a visual identity  that best represents the research project and its values: healthy oceans, renewable energy, efficient technology and a strong collective.

Our team of consultants, writers and graphic designers produced these tools. For the logo, the colour palette uses complementary blue and green to represent both the ocean and nature. Moreover, the icon used to for the ‘S’ represents the thermal exchanger technology under study in the project.

The objective of the brochure is to present the project to a scientific audience at conferences and meetings. Using a four-fold double-sided flyer format we compartmentalised the information, providing a pleasant reader-experience.

Finally, to align the web-design phase with a limited communication budget, the website was built upon a pre-selected WordPress theme. We wrote content based on the sections available and customised the style in line with the visual identity. The result is an attractive, slick website with easy-reading information, which the SIMBIOSE team can easily update as the results come in over the next three years.

Feel free to check out the website for yourself here: www.simbiose-biofouling.eu

22/06/2020