DESIGN TECHNICAL BROCHURES
Training
in science writing
You would like to write technical brochures. To do this, you need to summarise a lot of complex research into a few pages and make it understandable to non-specialists. But at the same time you want to avoid oversimplifying. During this training course, you will work on your own technical brochure and discover solutions that are relevant to you.
Objectives
Specify your key message
Make a good first impression
Streamline your style
Make your results understandable
Master the rules of popularisation
Programme
Specify your key message
Define your communication objectives
Select the corresponding information
Work on your pitch
Make a good first impression
Create an attractive title
Choose striking drawings and pictures
Streamline your style
Simplify and shorten your sentences
Get rid of waffle and jargon
Give your content rhythm and diversify your expressions
Make your results understandable
Acquire simple presentation rules
Simplify your charts
Reduce information to the necessary minimum
Master the rules of popularisation
Put your work in its context
Use concrete examples
Use data that speaks for itself
Duration
2 days
Languages available
French
English
People concerned
Any person who may write technical brochures
Number of participants
Up to 6 people
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